The 4Ds is a way of building clusters where specific approaches and timing can be developed

• Discover

Exploration phase. The objective is to test the market potential and identify in each case the main approach constraints to be tackled before going ahead

• Develop

Ramp up phase. This is the key phase where adaptability is the rule. The recipe used “at home” is rarely transferable as such

• Deepen & Defend

Settle deeply in the targeted area, build a solid position and build barriers to maintain leadership