Going International is a complex journey even for experienced companies

It is both risky and costly so that companies tend to give priority to existing businesses with lower risk profile and proven track record

Additionally building a successful  international strategy requires time. The most common mistake is to expect rapid results. The consequence is that companies pull out of countries too early if results do not show up soon enough

Too often, the result is a blurred picturen where few countries carry the profitability of the international division. And the growth record falls short of expectations